I am a dynamic and results-driven professional with a passion for design. I specialise in UI and UX for SaaS, Web and Mobile applications, and have a proven track record in researching, identifying and incorporating consumer needs into user-centred Product Designs.
I have demonstrated success in working with and leading multi-disciplinary teams to build, launch and manage scalable web and app solutions. I love every aspect of design and enjoy working closely with both Product Management and Development teams to create the optimal solution. Cherishing the finer details and seeking coherent outcomes, I also know how to manage and meet tight deadlines.
Throughout my career, I have made it my priority to utilise current technologies and new techniques to develop elegant, creative technical solutions across all project phases. Comfortable in collaborative and independently-driven roles, I am a forward-thinking leader with refined analytical and critical thinking skills, and I can adapt and revise my strategies to meet evolving priorities, shifting needs and emergent issues.
Analysed and evaluated user data, and did conversion optimisation using surveys, testing and analytics. Created and presented solution concepts using wireframes and interactive prototypes. Closely collaborated with a remote, global development team to ensure user-centred implementation of new features and updated user flows.
Managed and provided strategic direction to a team of digital designers. Communicated effectively with both Product Management and Engineering teams to identify design requirements. Led research and project management. Updated brand guidelines and ensured consistent implementation in collaboration with Marketing team.
Designed and developed complete user interfaces as well as individual components and elements for new and updated product features. Identified and analysed problems as well as developed effective solutions by means of user-centred design methods, wireframes and prototypes.
Designed, developed, and updated websites and mobile apps in accordance with several clients’ requirements, following strict usability guidelines and user-centric best practices. Executed top-quality designs from concept to delivery complying with brand standards. Promoted products and services by creating marketing collateral, and producing short intro and how-to videos.
Held accountability for managing complete product and brand design process. Designed UX and UI paradigms to help launch web-based IT capacity planning SaaS products. Spearheaded the product design process within agile environment in effective co-ordination with Product Management and Development teams. Mentored, managed and empowered the in-house design team.
Led mobile app development process for Android and iOS by delivering strategy, conceptual designs, use-case analysis and the final UX and UI designs. Ensured the alignment of product vision with market needs through lean start-up approach, such as MVP and rapid iterations. Developed brand and corporate identity, created corporate design style-guide and new company website using a custom-made Wordpress theme.
Designed and developed websites and online shops as well as a variety of print products for a broad range of B2C and B2B clients. Helped design and create the company’s own proprietary content management system. Mentored 10+ junior designers and front-end developers over the duration of my employment.
Vocational Education / Apprenticeship, alternating between college and practical work experience. Final exams passed in January 2007.